(BPT) – Gone are the days of plumped-up puckers, ski-sloped noses, overfilled cheeks and wind-tunnel faces that were obviously “done.” Today, facial plastic surgery is about looking like the best version of yourself — refreshed, relaxed and natural.

Celebrities are driving this trend. Reality-star-turned-make-up-mogul Kylie Jenner recently announced that she had fillers dissolved from her signature pout, according to Allure, revealing natural, shapely lips. But this new trend is not just about reversing overly done procedures. It’s also about avoiding the over-done look in the first place.

As many as one-third of facial plastic surgeons report that the “fear of looking unnatural” is a top concern among cosmetic surgery patients today, according to the latest annual survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). The good news is that subtle improvements are increasingly possible, due to advances in techniques and technologies perfected by specially trained facial plastic surgeons.

“The priority to look natural continues to gain popularity, especially as more treatment options, both surgical and non-surgical, are available to patients,” says facial plastic surgeon and AAFPRS Board Member Dr. Patrick Byrne, director of the Division of Facial Plastic and Reconstructive Surgery at Johns Hopkins University.

Topping the list of facial plastic surgery procedures that restore natural beauty are eyelid lifts that rejuvenate tired-looking eyes. Facelifts have also come a long way. It’s no longer about pulling back tissue — instead, facial plastic surgeons lift and reposition underlying facial muscles to avoid a tight, pulled, wind tunnel look, and are able to minimize scarring and downtime in the process.

Even minimally invasive facial procedures such as neuromodulators and fillers are now injected in ways and amounts that create natural youthful-looking results and contours, avoiding a frozen or puffy look.

“When used correctly, injectables, such a BOTOX^® Cosmetic and hyaluronic acid fillers, can deliver a very natural result. Patients should be careful to choose an experienced injector and a board-certified facial plastic surgeon who specializes in the face, head and neck to ensure the most successful, natural-looking outcomes,” shares AAFPRS president and facial plastic surgeon Dr. William H. Truswell. “The result is not permanent and aging continues over time, as it does with any rejuvenation procedure.”

Pre-juvenation, or getting a head start on the aging process by stopping wrinkles and other signs of facial aging in their tracks, can forestall the need for more invasive facial plastic surgeries. In fact, more than half of AAFPRS members saw an increase in cosmetic procedures in those under age 30 last year.

Choosing a board-certified facial plastic surgeon is the best way to assure natural-looking results and avoid an overly done look or the need for reversal procedures. The AAFPRS is the world’s largest specialty association for facial plastic surgery, and all 2,500 members are board certified by a specialty board recognized by the American Board of Medical Specialties.

Start your search for a facial plastic surgeon at https://www.aafprs.org/patient/finder/finder.cfm.